Come over the IJssel

Overijssel Province wants to improve its position as a tourist destination. What gives Overijssel its face? What makes the province unique, and which exceptional spots are interesting for a day trip or longer stay? MarketingOost and the Twente Bureau for Tourism asked us to help them come up with ideas for the national campaign “Come Over the IJssel”. This regional marketing campaign consisted of a national cycling campaign in the spring, and a national cultural campaign in the fall.

Identity and Web Design

In addition to designing a dynamic identity, we developed a responsive web design, special cultural edition in the Volkskrant newspaper, a number of radio and TV commercials (STER), and various online campaigns.

 

 

 

"Samen werken aan een creatief proces. Dat vind ik typisch Beeldprikkels. Ze weten daarbij snel tot de kern te komen en vervolgens creatieve uitingen in beeld en vorm te bedenken die bijdragen aan de merkbeleving van de doelgroep. Kortom, ze raken de juiste snaar."

Michel Kompanje, voormalig innovatiemanager MarketingOost